"I always said when reporters and others sought my reaction to Duke's being ranked somewhere in the top ten: "It's nice to have confirmed what we know about the quality of our students and faculty. But magazine ratings are really designed to help sell magazines. Students should visit a campus, spend real time learning about the academic programs, and determine whether or not they have the right fit with a particular institution." I still think that's very sound advice."
John F. Burness, academician.